LEGO® LEGOLAND Park Adventure 50090: price, release date and where to find it

Some LEGO® sets can simply be bought in a store. Others have to be earned. The 50090 LEGOLAND® Park Adventure set belongs to the second category: it will never be sold anywhere except inside a LEGOLAND® park.

The set was revealed on September 21, 2026 at the LEGO Fan Creator Summit in Billund. Visitors had to follow a real treasure hunt through the park to find the box before anyone else. A reveal that fits perfectly with the collector spirit of the set itself.

What's inside the 50090 box

With 1,578 pieces, LEGOLAND® Park Adventure recreates the atmosphere of a miniature LEGOLAND® park: food stands, a welcome sign, a small Miniland corner, and above all a roller coaster that loops around the whole scene.

The centerpiece is the oversized minifigure standing in the middle of the set, wearing an "I LOVE LEGOLAND" t-shirt. LEGO® clearly drew inspiration from the covered hub at LEGOLAND® Shanghai, which already houses a giant figure surrounded by a similar ride. On the building side, the roller coaster echoes other recent sets such as 60501 Lava Land, 60421 Robot World and 42703 Mermaid Roller Coaster Ride.

Price, release date and availability

The 50090 set will launch on February 1, 2027, priced at €109.99. It will only be sold in LEGOLAND® park shops themselves, never in LEGOLAND® Discovery Centres or on the official LEGO® online store.

In practice, getting it brand new means walking through the gates of a LEGOLAND® park. A choice that guarantees this set a rarity few LEGO® new releases can claim right from launch.

Why this set is already making an impression

Sets exclusive to LEGOLAND® parks always hold a special place among collectors: a smaller production run, limited-time availability, and often a value that climbs fast once stock runs out. With its staged reveal, its nod to LEGOLAND® Shanghai and its oversized minifigure, this 50090 has everything it needs to become one of the most sought-after exclusives of 2027.

No discount pricing, no standard sales channel: this set tells its own story, one of a trip to a LEGOLAND® park to come home with a piece most fans will never see on a shelf.

A Kadris® wall art piece for this miniature masterpiece

A set this rare deserves display that matches it. Kadris® offers premium aluminum wall art pieces to showcase built LEGO® sets, with a result that changes everything compared to a simple shelf.

Since this 50090 model isn't a vehicle, it won't join the standard Kadris® collection. But nothing stops you from ordering a custom wall art piece now, designed specifically for this set, through our custom-made page.

To discover the wall art pieces already available for other LEGO® sets, head over to the Kadris® new arrivals collection.